They say you can’t judge a book by its cover. However, it is expected that the event will be judged by its invitation, especially when it comes to weddings. An important day begins with an invitation and means that it is waiting for guests when it finally arrives by mail. Will the decor be traditional, rustic, modern, botanical, modern, retro or something else? After all this, couples usually spend invitations at a time when they have a rough idea of what a “dream wedding” means to them.

The first (and probably the most important) decision is to choose the paper for the wedding invitation and the printing style. To help couples cope with this task, we talked to Joy Scott Montgomery, a graphic designer and stationery salesman.


Where should I start

The chicken or egg question is whether you should fall in love with the print style or the print media first. One can inform the other; some surfaces are better suited for certain types of printing, and vice versa. But before that, the budget will help you make a decision and avoid disappointment for both you and your guests. You don’t want to spend your money on quality invitations that don’t match the wedding itself.

Average cost of invitations

At the stationery bar, the typical budget for personalized entry-level invitations starts with digital flatbed printing on a beautiful cardboard box and increases to special printing effects as typical as augmented thermography. “My regular fiancee on Long Island is handing out about 100 invitations with responses and matching envelopes, as well as a detailed map, such as information about reception or accommodation,” says Montgomery. “However, there is no standard price, because there are so many variables in each set of invitations: from the number of items included in the invitation package, to jewelry, sequins, layers and folds on pockets, to services such as addressing and delivery… and all this in addition to the cost of design and printing””

This means that today the most popular printing styles in their studio are flatbed printing and thermography on 5×7-inch cards or cover, that is, high-quality thick paper, more than 100 pounds per 500 sheets, with a metallic or mother-of-pearl finish. However, if you have started the search, you already know that this is just the tip of the iceberg!

Types of invitation cards

When it comes to choosing an invitation paper, couples have many options, from high-quality to inexpensive.

Materials for cards and envelopes


“All wedding invitations should be printed on cardboard,” advises Montgomery, which is necessary if you work in a stationery store, but not to such an extent if you choose an inexpensive online seller. “When you work with thick and dense paper, you get a feeling of much more luxury; it immediately feels expensive and fashionable, regardless of the design style””

“The typical weight of the most commonly used Iroquois ceiling bearings is 120 pounds, and they can be of a wide variety of treatments,” she adds, including satin, silk and gloss. “Smooth matte paper is usually where brides add textures like linen” – this includes patterns etched into the paper, from standard hatching to diamond-shaped patterns to create a feel that mimics fabric -“and ranges from eggshells with beautiful weak teeth to metallic.”

The trade-off between weight and workmanship is something that many couples find valuable. This paper exudes fun and personality while maintaining a refined look, with a mother-of-pearl sheen that gives shine, luster and volume that slightly exceeds the standard finish.

Cotton

Then cotton fiber is used for the primary printing surfaces, which is the most expensive option. “This paper is usually made from 100% cotton, which is very expensive,” warns Montgomery. “But it feels very soft, and there are no defects in the paper — neither particles nor fibers.”Cotton paper is also incredibly durable and responds very well to ink reception for technologies such as high-resolution printing, absorbing every drop for maximum color saturation. They, as a rule, age well in the conditions of timelessness.

Kraft paper and wood texture


In contrast to the formal appearance of parchment or parchment (for example, graduation paper), rustic options such as kraft paper and wood texture are in fashion. Both add a touch of DIY outdoors or scraps to create a sense of personal intimacy. Invitations with lively edges made of cotton paper are another way to convey the feeling of handmade with love.

Parchment paper and light parchment

But sometimes a negative space indicates a peak, and if this is your sensitivity, then there are options. Parchment and transparent parchment paper are the most classic opaque forms and are often used in multi-layered invitations to add depth and interest. Both are “soft, translucent, opaque white materials that are very smooth and very thin,” says Montgomery.